Your website isn't about you-it's about delivering your offerings to your customers. So how easy is it for them to use?

The study of sales and marketing is, in a nutshell, the study of human psychology. Understanding human behavior gives one insight that can be used for good, just as well as it can be abused. However, as we here at Inquisitek have long believed, there is a cost for unethical practices in business.

Marketing, by nature, comes with an amount of uncertainty. Small business owners often ask us questions like “how will I know if my marketing is ‘working?’”

For some small businesses, it might seem silly to even consider not using major social media platforms (like Facebook) as a marketing tool. Today, we want to provide a little perspective on that.

As technology advances, online data capture is becoming more sophisticated, and greater volumes of data are being processed. Data is becoming an increasingly important commodity in the world of business. The tools and services that tech companies offer the public are not necessarily the main business of these companies, anymore. The real business is data, and the tools they provide users(think Google Search, YouTube or Facebook) are just a means to capture user data.

In a recent conversation, one of our clients shared with us that, while he gets leads through Facebook, they’re what you could call “low value” leads. It seems that (surprise, surprise) the people who are willing to pay good money for good quality are not looking for businesses on Facebook.

Major platforms like Facebook and Instagram are no longer the low-cost, high-reach marketing tools they once were.

A while back, we put together this list of alternative social media platforms. However, this list was curated with personal social media in mind. Since then, we’ve put some thought into the best marketing alternatives to Facebook/Instagram for small businesses, and we’ve come up with five for 2021.These platforms do most (if not all) of the things that FB/IG do, and probably better. They also don’t do many of the things that we wish Facebook wouldn’t do.

You can do this through any approved registrar, such as GoDaddy, Register.com, or Network Solutions. Here at Inquistiek, our go-to is Name Silo, because they are easy to work with, offer reasonable rates, don’t push up-selling, and are cheaper than than some of the heavily-marketed registrars like GoDaddy by several magnitudes.