Part one of two part seminar series provides powerful discussion for Snohomish businesses and clears confusion of internet marketing.

It was the perfect "Ah ha!" reaction to a discussion on features versus benefits. "On our website we talk a lot about what people get when they have us host their child's party. But when people talk to us after their child's party, they usually tell us how nice it was not to have to worry about putting on the party, that everything was taken care of, that it was so stress-free. So are you saying that we should be putting that kind of stuff on our website?"

Two-part seminar in Snohomish for businesses who want to extend their reach through results-based internet marketing.

The short answer is that PPC will get you leads --- qualified ones. If your website is set up to convert leads, then PPC is an equitable strategy.