I have had a project staying warm on the back burner for a little while now. People kept saying my site could be "a little more fun." Well, I think that starts with the branding. So we started working on various new logos that are a little more fun.
Our last version incorporated a fox, which is a spin on the name "Todd" (meaning: fox) and that, in the world of marketing, you need to be clever, like a fox.
Today's a marketing day and my wife, Lindsey, a gifted, creative artist, wanted to take a stab at a new logo. This seemed like a great idea to me since she is not emotionally tied to the business. A "fresh perspective," if you will. I gave her full license to pull something together.
It truly is astonishing.
UPDATE: Here it was:
Yesterday was April 1st, and we felt like foolin'.