If you're wondering what all the hype around business blogging is all about, or wondering how blogging fits together with SEO services to bring you more customers, you're in the right place. Let's take a look at how businesses are using content to fuel their SEO services in Monroe, Everett, Snohomish, and Seattle.

It Starts With Keywords

A good SEO company will tell you that keywords are the foundation of most SEO services. While the keyword game has changed over the last several years, the idea is still the same. When someone wants to find information, they pull up a search engine and type what they want into the search bar. What that person typed in are the keywords you are after.

In the old days, you had to match what was typed exactly, and you could convince search engines that your pages were the best on that topic by including those words dozens of times. Fast forward to 2017 and engines like Google have advanced enough to be able to match ideas rather than keywords (and to dump pages that are stuffed with keywords and very little content).

Of course, there's more to SEO services than matching up keywords including site speed, mobile friendliness, backlinks, and usability. Today, we're just going to focus on content and keywords and how to make it work for you.

Where Content Comes In

Content--or things like blog posts, articles, videos, infographics, and lists--has the ability to communicate to your readers who you are and what your business does. It helps people understand why they should choose you over the competition, and showcases your products and services. Content also does this for search engines.

The main pages of your website such as the home page, or a page of your products and services are important pieces of content. However, an asset like a blog is one of the best ways to keep your site full of fresh, original, useful information that web searchers can find when searching for solutions, and search engines can use to determine whether to include your website in a list of search results.

Quality Matters

You cannot get ahead with any old content, of course. Along with moving beyond exact keyword matching, engines like Google also have the ability to detect whether your content is worthwhile and whether other people are finding it helpful. To get the best SEO results, Google recommends that content should be more valuable and useful than other similar sites, credible, high quality (minimal errors and typos), and engaging.

There are also a few technical details to consider when using content to fuel your SEO efforts. For example, formatting and things like headers and links are important, too. A reputable SEO company in the Seattle area can help you put it all together for a content strategy that gets results.