If you are using Facebook to market your business, then you are aware that content has a determined lifespan with your users.

For Facebook, the average life span is just a little over 3 hours.

If you are paying for ads or to promote your content on Facebook, you need to ask yourself if you are really getting the best ROI and what you can do to improve it. Facebook live is proving itself to be the marketing tool you need.

Let’s start by looking at some numbers.

• The popularity of Facebook live has increased 330 percent since its rollout
• Facebook live videos are watched 3 times more than other content
• Users engage with live videos 10 times more than other content
• 1 in every 5 Facebook videos is a live event

Users are engaging with live at an increasing rate, and live is overshadowing other forms of content. Is Facebook live right for your business? We think it could be, and here are a few reasons why.

Unique, Fleeting Content Drives Engagement

It’s easy for content to become oversaturated on Facebook. Feeds are constantly changing, with new content pouring in at a steady pace. It’s safe to say that your audience has seen it all. So, what can you do to make them stop and take notice?

You provide them with the fleeting opportunity to see something unique.

Live events typically aren’t scripted videos. Users are more interested in engaging if they feel that they might miss out on something, and that the chance will soon be gone. Especially, when the content is unique, as is often the case with live.

Live Is Cost Effective

Think about this. Your audience wants to engage with your brand more over a short live snippet than they do a video that you spent time and money producing. You could spend the resources to create a video that describes a new product, or you can get higher engagement with an unscripted live video at a product launch.

Which are you going to choose?

Live video is best received when the content is live action, unscripted or at least has a casual feel. This means less of your marketing budget is directed towards video content planning and creation.

Provide One on One Engagement with Your Audience

Do you know that the number of questions or concerns that gets a response on social media is only about 1 in 10? That’s a paltry number for an audience that thrives on engagement.

Live video, especially in Q&A form gives brands the opportunity to interact with their audience in real time, and show that there’s a vested interest in their questions and concerns. Is there a better way to build relationships with your market?

Best of all, Facebook live provides real time metrics. If something isn’t working, you know now, not next week. The ability to immediately adapt is becoming more important in a social media driven world. Are you ready to learn more about how Facebook live can drive your brand? Contact us today, the social media experts at Inquisitek can build out your organic social media campaigns.