Boring. There are lots of features listed, no benefits. Why should I take this?

At this point of the 12-step process it is time to reinforce your credibility by stating your credentials. I say "reinforce" rather than "establish" because the reality is that you have been establishing your credibility all throughout steps one, two, and three. You already got your prospect's attention, know their problem, speak their language, and presented a way to fix their problem. That is all huge.

WD-40 and duct tape. Who doesn't have these laying around? Talk about solutions.

Use MOZ Local to easily optimize your local search listings in key directories to get results like this. Have you ever whipped out your phone and searched for something like "chiropractic snohomish" or "feed lake stevens?" If so, congratulations. You have participated in local search. If not, please call me. I want to meet you.

In developing your value proposition, you will need to have a clear understanding of your prospect's problem. You need to find out what it is and the language they use to describe it. Once you know that, build it into your sales message.

A great part of the success of sites like Upworthy is due to their headline strategy. Your opening headline is very important. you could argue it is the single most important element of your site since your prospects make a stay/leave decision within a few seconds.

LeadPages.net "highest-converting landing page" hits many of the 12 steps in a very concise way.

Now would be a good time to change your password(s) and set up two-factor authentication.

Would you agree that selling is important? Of course you would. Sales is arguably the most important part of your business. That said, how much time do you spend actually working on your sales? Not enough, if you're like me. For any number of reasons, it is something that can be hard to focus on.

How long will you sit and wait for a page to load before abandoning it? According to KISSmetrics, 40% of shopping visitors will abandon a website if they have to wait longer than three seconds for it to load. Apparently you all are in a hurry. That's like me in a mall. Anything for me here? Nope. Gone.