A while back, a client relayed one photographer's perspective on guarantees: "Make it long enough that they'll forget to use it. Give them five days, and they'll immediately return it lest they regret their purchase and lose their money. Give them five years, and they'll long forget about ever returning it." Give your customer time to hang your picture on their wall, receive a compliment or two, and get some matching decorations. As Frey says, take the risk out of the purchase.

What took the cake in 2014? Now presenting your Top 5...

I like sports. I do not get too crazy about the people or the drama; I just love playing them and really enjoy analyzing them. Especially when I can crunch some data with visualization software like Tableau Public. Enter the Seahawks, my home team.

Here's a freebie, Wikipedia. But where does it rank?

A local business like yours needs a strong local search presence.

Whew. Passed.

Somewhere in your website, you need to have an offer. At least one, and the more specific the better. You might even have multiple micro-offers that build up to one macro-offer.

Of the following 19 industry sectors, which do you think is projected by the Bureau of Labor Statistics (BLS) to account for the most jobs in 2022?

Have you ever stood at a crosswalk with a group of people waiting for the sign to turn from "DO NOT WALK" to "WALK" as you wonder, There are no cars. Should I just go? Then someone else goes for it and you immediately do also? I have, many times, and in many other circumstances just like this.

Here is a neat breakdown of SEO factors provided by Search Engine Land. Click through for a slideshare that walks through the different factors. There is some jargon throughout the slides, but overall I thought they have done a pretty good job of making it easy to grasp the different SEO factors you have to deal with when trying to get your site ranked.