Your returning customers have value that new customers do not. One way to look at this is from a marketing perspective. The value of your customers can be measured by Cost-Per-Lead and Cost-Per- Sale (the cost of acquiring a sale or customer)

You can learn all kinds of things about life and communication from marketing, such as how human attention works, and what it actually takes to inspire action outside the scope of somebody’s daily routine.

There are multiple forces at play today that are, shall we say, decentivizing the American people to discuss certain things freely.

Because we feel Word-of-mouth is so important for small/local businesses, we’ve continued the recent theme in our latest blog posts. We hope that understanding this will help you to revamp your focus on Word-of-mouth. The strategies and resources we’ve put together will help you do that. See below

You can make the most out of your investment in marketing by understanding what makes marketing effective. This is an almost completely different game for small/local businesses, than it is for Big Business. See the links below for more on choosing your marketing strategies.

For sustainable growth, word-of-mouth (WOM) is the one form of marketing that you can’t get by without. Its your most powerful means of reaching customers, and its by far the most cost effective. Indeed, WOM should be your primary marketing focus. The more successful you are here, the less reliant you will be on more expensive strategies.

In the very small likelihood that you haven’t heard the news, Donald Trump was banned by Twitter, Facebook, and various other online platforms.

Your product/service should sell itself, really. To do that, all it needs to do is provide a good value. That makes marketing less about persuasion, and more about some straightforward propositions: talking to the right buyer, honest communication, and building trust. Good messaging presented over the right marketing mediums will do all three simultaneously, and provide a strong Return-on-Investment on the cost of your marketing.

In a previous article, we talked about how your choice of marketing medium impacts how qualified your leads are.

The media can be useful, but they can’t be trusted, let alone relied upon as your go-to source for info. At best, they are a starting point.