With marketing, you pay to capture consumer attention. The cost of any strategy can be, and usually is, quantified by impressions and/ or conversions.

Data mining: How much does Big Tech know about you? The power of user data has always been overlooked by internet users. We didn’t know how big the internet was going to be, and we didn’t realize how user data could be leveraged

E-commerce can help almost any retail business grow their sales and increase profit margins. Today we want to talk about what the ideal business for E-commerce looks like

Is there any reason to use another search engine? The answer is yes. There is no getting away from Google, though, whether you’re doing SEO to game algorithms and make your brand more accessible, or you’re a user looking for information.

There’s a lot of info out there on the web. Too much, in fact. We don’t have time to get through it all. No matter where you go, no matter what you’re looking for, your time and attention is being taken up by distractions, propaganda, and irrelevant nonsense.

Owner Jeff Bezos is the richest man in the world with an alleged net worth of 203 billion USD. The list of Amazon subsidiaries is long, and includes a few household names, like Twitch, IMDb, and Amazon Web Services.

There’s a lot we can learn from the way our society uses the internet. The list itself tells a story that all of us over 20 have watched unfold over the course of our lives.

Like any sales strategy, the goal with a website is to eliminate any resistance between the customer and the decision to buy your product.

Google has become such a staple in the lives of US consumers that that its difficult to even imagine what life without Google would even look like

The 21st century has been the century of social media. Roughly two decades into it, we now have enough of a sample size to make some observations about its evolution